Download Chris's slide deck from here: ...and his White Paper:
Slide Deck: Rise-n-Shine Breakfast, “PERSONALIZING THE B2B INBOX EXPERIENCE” – Nov 2019
Download Paul's slide deck from here:
Event Recap: B2B Fireside Chat – “Rethinking the Strategy Behind Customer Experience”
Our event attracted marketing executives hungry for learning, especially on the topic of customer experience. So here’s a few takeaways from the May 23, 2019 event “Rethinking the Strategy Behind Customer Experiences.” Hero Digital’s Kevin Hanley, Seni ...
Recap: The Role of ABM and Customer Success in Engaging Customers
On March 12, 2019 Nancy Harlan, Head of Global Strategic Account Marketing at Qlik, helped ANA attendees understand how software companies are driving long-term revenue and customer engagement through Account Based Marketing (ABM) and their Customer Succe ...
Hope to See You at Our Next Event
The Philadelphia BMA chapter is dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers and social and networking events. The chapter also ...
Unisys Keynote Luncheon Recap – Breaking into an Emerging Market
Breaking into an emerging market during a distressed economic period is a substantial challenge, especially daunting when combined with a reduction in marketing budgets and resources. Focusing on core strengths and a solid understanding of c ...
Value is the only thing that matters in B2B Marketing
No company will buy capital equipment or build a new facility because they get a 20% off coupon, or see a great commercial on TV. Business customers buy what they need, when they need it. It is up to the selling organization to promote its offerings in s ...
Ok, You are Social. Now What? Are you converting social media hits into measureable ROI?
SAP North America’s Gerry Moran, Head of Social Media shared his company’s social mix which includes demand generation via content throughout the buy cycle, and it serves to generate awareness and engagement, influencing the buyer journey through conversi ...