February Keynote Event with Michael Barber
“Bloody Hell: The Convergence of Content, Email, and my British Mum”
Tuesday Feb. 25th, 6:00 PM – 9:00 PM
City Winery Philadelphia
Located in: Fashion District Philadelphia
Address: 990 Filbert St, Philadelphia, PA 19107
Cash bar. Light meal. Infusion of Great New Marketing ideas.
Registration: $45 member / $55 non-member
E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.
But, marketers continue to struggle with their email efforts. Even some 26 years after the first email campaign was sent, marketers are still challenged by how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.
Join Michael Barber (and his British Mum) to explore some of the best and most practical ways to improve your e-mail marketing, challenge your email conceptions, and discuss just why this tactic continues to be vitally important for marketers.
About our speaker:
Michael Barber is an award-winning creative and marketing leader. For the last three years, he was he was the SVP, Chief Creative Officer at Godfrey. He began his career at Mighty Interactive, the agency founded by Jay Baer, and went on to hold roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving fearless marketing and digital transformation.
Save your seat today!
And thank you to our sponsors!
GODFREY
CITY WINERY PHILADELPHIA
20/20 VISUAL MEDIA
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