Nov 14: Rise-n-Shine Breakfast:
PERSONALIZING THE B2B INBOX EXPERIENCE
When: Thursday, November 14, 2019
Where: Founding Farmers, King of Prussia
Who: Paul Mattioli, AVP, Epsilon
AGENDA
7:30 am – Registration
8:00 am – 9:00 am – Interactive Program
Join us for our “Rise-n-Shine” Breakfast series!
One to one email and messaging is no longer the privilege of consumer marketers. Savvy B-to-B communicators are seizing onto personalization and turning batch and blast customer communication into relevant customer focused messaging that’s cutting through inbox clutter and driving deeper account based messaging. Embracing simple steps in your everyday emails, you can stop speaking at your database and start talking to your customer. In this conversation, we’ll explore some industry data and discuss best practices and strategies to help you change the conversation and turn customers into advocates.
Key Takeaways will include:
- Segmentation tactics for personalization
- Content requirements for more focused messaging
- Resources and sales alignment strategies
FEE
$30 member / $40 non-member
LOCATION & PARKING
Founding Farmers, 255 Main Street, #180, King of Prussia, PA
Parking is located directly outside of the restaurant in the King of Prussia Town Center parking lot.
Note: Should the speaker cancel and we are unable to find a replacement, we will either (1) refund fees for all registered parties or (2) present a panel of experts on a topic of our choice.
Dec 5: Rise-n-Shine Breakfast:
BUILDING CUSTOMER LOYALTY IN THE DIGITAL AGE
When: Thursday, December 5, 2019
Where: Founding Farmers, King of Prussia
Who: Chris Malone, Managing Partner, Fidelum Partners
AGENDA
7:30 am – Registration
8:00 am – 9:00 am – Interactive Program
Join us for our “Rise-n-Shine” Breakfast series!
As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain client and customer loyalty in the Digital Age.
Key Takeaways will include:
- The universal human perception process that drives loyalty with clients, customers and colleagues.
- Real world examples of sustainable loyalty building practices
- Three imperatives for building Client & Customer Loyalty in the Digital Age
FEE
$30 member / $40 non-member
LOCATION & PARKING
Founding Farmers, 255 Main Street, #180, King of Prussia, PA
Parking is located directly outside of the restaurant in the King of Prussia Town Center parking lot.
Note: Should the speaker cancel and we are unable to find a replacement, we will either (1) refund fees for all registered parties or (2) present a panel of experts on a topic of our choice.
Special Offer for New Members!
Take advantage of a special promotion running for new members. For anyone who joins as a new member (full individual membership level), the cost of registration for all ANAb2bPhilly events through July 2020 will be on us, so join today to get the most out of your membership! If you have any questions about membership, reach out to us for answers. You can also find more details about membership here.
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